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What is Design Thinking?

What is Design Thinking?

Don't be fooled by the name. Design Thinking may be trendy these days, but it has a long history spanning back to the 1960s. Design Thinking is not just for designers. And it's not just about ''Thinking''. In fact, many people teasingly say Design Thinking should be called ''Design Doing'' because it is so hands-on. Design Thinking is a method to creatively problem-solve, which encourages out-of-the-box thinking, collaboration and empathy. It follows the typical experimentation process, from researching to prototyping and testing. Have a look at how IDEO, the pioneering firm in Design Thinking, uses the step-by-step process during an experiment with a shopping cart.

 

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